Ada... A Way of Life

<p>The director, Tanvir Ahmed, describes this film as “a tale of a noble father, a religious mother and a gangster son in Mumbai City”. It is the tale of , son of the noble , and the spiritual . Ayaan’s world is turned upside down when Anil starts receiving death threats if he goes ahead with his testimony against some criminals. The murder of his father sets Ayaan on a course of revenge and killing against the criminals of Mumbai, as he becomes a contract killer. To promote the film, and combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which—selected by Rahman—will have the opportunity to work with Rahman in the composer’s studio. In support of the unusual promotion, Nokia launched its Nokia mixer, a positioning strategy not only to promote the film but also Nokia’s music phones in advance of the launch of the Nokia MusicStore. The soundtrack features 10 songs, composed by , with lyrics penned by and Raqeeb Alam. The album was released in India on 20 May 2008 by , two years before the release of the film. The soundtrack received generally favorable reviews from critics. It got an 8.5/10 rating on , 8.25/10 on Music Aloud, and 3/5 on . Lyrics by Nusrat Badr except where noted</p>