Aa Ammayi Gurinchi Meeku Cheppali

<p>Naveen is a in who has just scored his sixth back-to-back hit and is looking to make a female-centric film in a commercial format. After coming back from his Fancy Parameshwar’s house, a dumps a bunch of trash onto his car. Naveen then finds an old container that has a film reel and decides to check it. In the reel, he finds scenes of a girl enacting and is mesmerized by it. He decides to find out who she is and learns that she is an eye doctor named Alekhya. Naveen decides to talk with Alekhya to get her to be a part of his film, but she starts to grow hatred towards him as her family has a deep hatred for cinema people. One day, at an event for Alekhya’s hospital, Naveen is invited as the chief guest and gives Alekhya a present. After the event, one of the couples present at the event tells Naveen how much his films had positively impacted their deceased son. Alekhya is moved by the story and decides to open Naveen’s gift. After reading what was inside the gift, Alekhya decides to visit Naveen at his house. Naveen then shows Alekhya the reel he found, and she reveals that the person in the reel is not her but her deceased identical twin sister Akhila. Alekhya tells Naveen that Akhila was passionate about acting ever since she was a child, but their parents were against it as it would hurt their reputation in society, especially after Akhila’s performance in a play. Akhila started to act in a film directed by her friend Deepak. However during filming, Akhila’s father pulled her out of the film, and an enraged Akhila decided to leave the house. Akhila and Deepak later got married without her parents knowing, and they disown her. Later, Deepak’s producer and their family die in a car accident, causing the film to be stalled completely. This makes Deepak fall into depression, due to which he committed suicide, leaving Akhila distraught. Not being able to take this, Akhila also committed suicide by jumping off of her apartment building. Her family completely shuns cinema from there onwards. Touched by Akhila’s story, Naveen decides to write a story based on Akhila and Deepak’s life. He pitches this idea to Venkat, who approves. Naveen visits Alekhya and tells her on how he wants her to play Akhila’s character in his film. Alekhya is reluctant, but Naveen tells her his story about how as a debutant in the industry, once a producer offered a chance to direct, but he had asked to mediate his former girlfriend for a in order to land a lead role and direction offer for him. Then, after hearing this, she pressurized him to accept the offer. Unable to digest this, he was about to commit suicide, but after seeing Deepak’s death in the newspaper, Naveen gets motivated to make commercial films and money. He explains his sincere intention to actually make a good film that gives a proper tribute to Akhila and Deepak. Alekhya eventually agrees to star in the film without her parents or relatives knowing. Alekhya and Naveen slowly fall in love with each other. Alekhya’s parents introduce Alekhya to Varun, the scientist son of a family friend, and someone they desire to be Alekhya’s husband. Varun actually ends up meeting Alekhya once more as he plays a minor role in Naveen’s movie, though he eventually understands and is friendly about it. Everything goes smoothly until one of her relatives spots her. This enrages Alekhya’s parents, and Alekhya gets mad that they suppressed her sister and her emotions, which led her to her death. She then decides to leave the house as her father believes a gossip circulated about her and Naveen. Alekhya decides to complete the film. After the film is completed, Naveen approaches Alekhya’s parents and tells them that he actually made a sincere attempt at honoring Akhila and Deepak and thinks they will be touched as well. He promises that if their perspectives do not change, he will leave Alekhya forever, never release the film, and never show his face to them. Thus, they show up to his film’s premiere. Initially unfriendly, the movie begins to make them realize the mistakes they made. Naveen surprises them and tells them that he has included the shots from Akhila’s reel in the film for some of the scenes, and they emotionally break down. Finally, in the climax, he made the story a successful one by funding a new producer, “Fancy” Parmeshwar (by giving credit to him for approving his current film and who believed him at his earlier stage), to make his film by adding his life story and ended. The film becomes a huge hit, and Akhila receives a and dedicates it to her parents. After watching the film, they tell Naveen and Alekhya that they are proud of both of them for the film and for giving a proper tribute to both Deepak and Akhila. Then, Naveen and Alekhya make their relationship official. In November 2020, it was announced that Sudheer Babu and Mohana Krishna Indraganti were coming together for the third time under the tentative title after (2018) and (2020). In March 2021 the film’s title was announced as It was announced in January 2021 that Krithi Shetty was brought on board for the lead female role in the film. The of the film began on 1 March 2021. The and of the film is composed by . The music rights were acquired by . Sangeetha Devi of wrote about the film as “Earnest and fairly engaging ode to cinema”. Neeshita Nyayapati of rated the film 3 out of 5 stars and wrote ” is not a perfect film by any means because there are scenes you wish would’ve been written better and conversations that delve deeper”. rated the film 2.5 out of 5 stars and wrote “Themes such as overcoming pangs of guilt, self-redemption, living someone’s dream, and finding peace in defying conventions, are drowned out by many below-ordinary scenes. rated the film 2 out of 5 stars and wrote “The patchy writing doesn’t elevate the proceedings. An inconsistency is felt, and that’s where falters.” rated the film 2 out of 5 stars and opined that the film offers nothing new.</p>